Feed the Nation’s Pets: UK appeal runs to 31 August

Name: Feed the nation’s pets this summer! Summer Appeal
Start: 2026-08-10
End: 2026-08-31
Location: Pets at Home stores

demoduck.co.uk editorial team 2026-08-14 19:29 3 min read

Close-up of premium pet food trays stacked on a clean white surface.

Pet food parcels and monetary donations are being collected at more than 450 Pets at Home stores across the UK from 10 to 31 August. The Feed the Nation’s Pets this Summer! Summer Appeal is open to the general public and pet owners, with participation based on making a donation in store.

Blue Cross says the nationwide drive, organised with Pets at Home and its charitable arm, Pets Foundation, will support pet food banks as households face continued cost-of-living pressures. The appeal falls during the summer school holidays, when the charity says many families encounter additional financial strain.

What customers can donate in Pets at Home stores

Customers can support the appeal in two ways: by purchasing a pet food parcel or making a monetary donation. Staff at participating Pets at Home stores can explain how to contribute during a visit between 10 and 31 August.

The two types of donation follow different routes. Food parcels collected during the appeal will be distributed through Blue Cross pet food banks and local food bank partners. Money raised will be donated to Blue Cross to support vulnerable pets and their owners.

This gives shoppers a practical choice between providing food directly and contributing funds. The source does not specify a minimum donation or fixed parcel price, so the confirmed cost information is simply that participation is donation-based.

Feed the Nation’s Pets: UK appeal runs to 31 August

Why the appeal is running during the school holidays

Blue Cross and Pets at Home have worked together through pet food banks since 2021. According to Blue Cross, those services have fed more than 4.5 million pets across the country during that period.

The Summer Appeal is intended to help families avoid having to choose between household food and feeding a pet. Blue Cross chief executive Chris Burghes said pets provide companionship and comfort and, for some people, may be their only family. He described the campaign as practical support designed to help keep pets and people together.

Amy Wilson, fundraising manager at Pets Foundation, said the organisation’s focus is on keeping pets with their families and supporting them to live healthy lives at home. The August collection allows customers across the retailer’s nationwide store network to contribute to that work.

A nationwide collection through more than 450 stores

The appeal is not limited to one town or venue. Donations can be made at any of the 450-plus Pets at Home stores across the UK, giving customers the option of taking part through their nearest branch.

No specific event times are listed, and the announcement does not provide separate booking, transport or accessibility arrangements. The confirmed entry instruction is to visit a Pets at Home store during the appeal period and speak to a member of the team.

How to take part before the deadline

The final day for in-store contributions is 31 August. Customers who want to donate can visit their nearest Pets at Home between 10 and 31 August, purchase a pet food parcel or give money through the Summer Appeal.

Blue Cross also notes that other ways to donate are available, although the supplied announcement does not detail those routes. Every food parcel collected in store will pass through Blue Cross pet food banks or local food bank partners, while monetary donations will go directly to Blue Cross.

Source: Blue Cross News

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Source check How we checked this

Dates, participating venues and donation arrangements were checked against the Blue Cross announcement.

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