Brentwood Poppy Appeal starts 22 October at local shops
The Royal British Legion’s Poppy Appeal launches in Brentwood on Thursday 22 October 2026, with volunteers collecting for two weeks at Sainsbury’s in Brentwood and participating local pubs and shops. The appeal runs through 5 November. It is donation-based and open to the general public; visitors can donate and pick up official poppy merchandise while volunteers are present.
Organised locally by the Royal British Legion Brentwood Branch, the collection supports the Legion’s work with serving personnel, veterans and their families. This year’s campaign highlights the challenges Armed Forces families face, including time apart when a parent or partner is deployed.
Where to find volunteers and poppies
Collections are planned at Sainsbury’s in Brentwood, as well as at pubs and shops around the local area. The source does not identify individual businesses or give street addresses, so the confirmed location detail is limited to those venues. The appeal spans two weeks, but no daily collection schedule is provided.

Donations are taken by volunteers, who will also have official Poppy Appeal merchandise available. There is no stated fixed entry charge or booking process; the appeal is donation-based.
What the 2026 appeal supports
The Royal British Legion says it supports Armed Forces families throughout a loved one’s service and beyond. That includes support during deployment and financial hardship, after a bereavement, and when caring for a loved one in old age. The campaign draws attention to the family members who may miss birthdays, anniversaries and first days at school while a partner or parent is serving away.

The annual appeal began in 1921 and aims to raise more than £50 million nationally for the Legion’s work with serving personnel, veterans and their families. Brentwood residents donated £72,781 last year, according to Brentwood Borough Council’s announcement.
A local volunteer effort
The Brentwood Branch thanked members of the Air Training Corps, Combined Cadet Forces, Army Cadet Forces, Scouts and Sea Cadets for volunteering for the appeal and joining the town’s Remembrance Day Parade and services. Mayor of Brentwood Councillor Nicky Cuthbert also thanked the branch and local volunteers, and invited people to give what they can.

The council announcement does not provide collection hours, specific pub or shop addresses, or details about transport and accessibility. To donate in person, look for volunteers at the named collection locations between 22 October and 5 November.
Source: Brentwood Borough Council News
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Source check Source notes
Dates, collection locations and fundraising details were checked against Brentwood Borough Council’s announcement.
- Confirmed the appeal dates as 22 October to 5 November 2026.
- Checked the named collection locations: Sainsbury’s in Brentwood, local pubs and shops.
- Checked the stated donation-based format and the council-reported total donated in Brentwo...
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- Brentwood Borough Council News
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- Brentwood
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- 2026-10-22 10:57
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