Worcestershire’s top attractions revealed as 2026 awards finalists
Worcestershire Tourism Awards 2026/27: Finalists Revealed
The race is on for the top spots in the county’s visitor economy as the Visit Worcestershire Tourism Awards 2026/27 reveal their official shortlist. A total of 79 businesses and individuals have been selected for the final round, marking a significant milestone for the region’s tourism sector. The selection process now moves to an intensive phase of independent expert assessments and site visits to determine the eventual winners.
Celebrating local excellence and innovation
The awards serve as a key fixture in the regional calendar, designed to highlight the dedication and creativity of those driving the tourism industry forward. Councillor Adam Kent, Deputy Leader and Cabinet Member with Responsibility for Finance, Corporate Services and Business, noted that the breadth of this year’s entries reflects a high level of ambition across the county.
“Reaching the finalist stage is a significant achievement and reflects the quality, hard work and ambition that can be seen throughout Worcestershire’s visitor economy,” said Councillor Kent. He emphasized that the awards are intended to raise industry standards and provide well-deserved recognition for businesses that support local jobs and strengthen both urban and rural communities.
A showcase of regional talent
This year’s list spans a wide variety of sectors, highlighting the diversity of the county’s visitor offer. Notable contenders for the ‘Large Visitor Attraction of the Year’ include the Severn Valley Railway and West Midlands Safari Park, while the ‘Taste of Worcestershire’ category highlights local culinary staples like Maneki Ramen and Astley Vineyard. The list also recognizes the ‘Unsung Heroes’ of the industry, honoring individuals who work behind the scenes to ensure positive visitor experiences.
The awards come on the heels of national success for the county, with local businesses such as the Morgan Motor Experience, Rowleys Holiday Cottages, and Attwell Farm Park having secured recognition at the national VisitEngland Awards for Excellence last year.
The practical picture
For those interested in the upcoming ceremony and the judging process, the following details are confirmed:
| Detail | Information |
|---|---|
| Judging Phase | Independent expert assessments and site visits ongoing |
| Announcement Date | March 2027 |
| Event Format | Black-tie awards ceremony |
| Venue | To be confirmed by event organizers |
What happens next
The independent judging panel will conduct their final assessments over the coming months. The winners and highly commended businesses are scheduled to be announced at the black-tie ceremony in March 2027. The host venue for this final celebration remains to be confirmed by the event organizers, with further updates expected to be released through official Visit Worcestershire channels as the date approaches.
Source: Worcestershire County Council News
Context & actions About this article
Source check Verified Council News
The list of finalists was sourced directly from the official Worcestershire County Council news portal.
- Cross-referenced against official Visit Worcestershire award categories
- Verified list of finalists against council records
- Source
- Worcestershire County Council News
- Scope
- Worcestershire
- Updated
- 2026-08-05 14:14
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