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Free Love the 90s Festival hits Sunderland on 22 August

Large crowd gathered at an outdoor music festival with pyrotechnics lighting up the stage.

Love the 90’s Festival is bringing a full afternoon and evening of 1990s nostalgia to Keel Square in Sunderland on Saturday, 22 August 2026. The festival runs from 1pm until 10.30pm and is aimed at 90s music fans and anyone drawn to the decade’s nostalgic atmosphere.

Sunderland BID’s event listing presents the festival as free, while also marking both an entry fee and advance booking as required. Visitors should therefore check the ticket information supplied through the organiser before setting out, even though “FREE” appears among the confirmed event details.

Nine and a half hours of 90s nostalgia in Keel Square

The event is scheduled to occupy Keel Square for nine and a half hours, beginning at 1pm and continuing until 10.30pm. Organisers describe it as a day of “pure 90s nostalgia” following multiple sell-out Love The 90s shows elsewhere in the UK.

Free Love the 90s Festival hits Sunderland on 22 August

The source does not identify performers, tribute acts, DJs or a running order. That leaves the musical programme unconfirmed in the available listing, so prospective visitors should not assume that a particular artist or act will appear.

What is clear is the format and setting: a 90s-themed festival staged in Keel Square, rather than a short indoor performance or late-night-only party. Its afternoon start gives attendees a broad arrival window, while the 10.30pm finish places the final part of the event firmly in the evening.

Free Love the 90s Festival hits Sunderland on 22 August

Date, time and entry details

Detail Confirmed information
Event Love the 90’s Festival @ Keel Square
Date Saturday, 22 August 2026
Time 1pm–10.30pm
Venue Keel Square, Sunderland
Price shown Free
Booking status Required
Organiser Sunderland BID

The listing’s combination of “FREE”, “Entry Fee: Yes” and “Booking Required: Yes” creates an ambiguity over how admission is administered. The safest reading is that visitors need to obtain a ticket or booking even if no ticket price is charged; the source does not explain whether additional conditions apply.

What remains unconfirmed before the festival

No transport guidance, accessibility information, food or stall details are included in the supplied event information. There is also no published performer list or stage schedule in the available source text.

Free Love the 90s Festival hits Sunderland on 22 August

Anyone planning to attend should use Sunderland BID’s event listing to check the latest ticket instructions and any further announcements. The confirmed practical details remain Saturday, 22 August, at Keel Square, with the event scheduled from 1pm to 10.30pm and advance booking marked as required.

Source: Sunderland BID Events

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